advertising wearout


advertising wearout
рекл. устаревание [истощение\] рекламы* (ситуация, когда рекламная кампания становится неэффективна по причине надоедания и т. п.)
See:

Англо-русский экономический словарь.

Смотреть что такое "advertising wearout" в других словарях:

  • wearout — wear‧out [ˈweəraʊt ǁ ˈwer ] noun [uncountable] MARKETING used to describe a situation in which customers are no longer interested in a product or an advertising campaign: • With market saturation (= too many products available ) consumer wearout… …   Financial and business terms

  • Effective frequency — In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful.The subject on effective frequency is quite controversial. Many …   Wikipedia

  • Hermann Simon — Prof. Dr. Hermann Simon (born 10 February 1947) is an author and business leader. He is chairman of Simon Kucher Partners, Strategy Marketing Consultants. Simon is an expert in strategy, marketing and pricing. An ongoing online survey (in German… …   Wikipedia

  • Hermann Simon — Le Prof. Dr. Hermann Simon (né le 10 février 1947) est un écrivain et un homme d affaires. Il est président de Simon Kucher Partners, Strategy Marketing Consultants. M. Simon est expert en stratégie, marketing et pricing. Un sondage dans les pays …   Wikipédia en Français


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